Teenage sensation Justin Bieber’s upcoming 3D concert documentary is getting special love during the post-Super Bowl edition of Fox’s Glee on Feb. 6.
Paramount has bought a 30-second spot on the show for Justin Bieber: Never Say Never, which opens in theaters on Valentine’s Day.
Glee, with its loyal audience of young girls, is a natural fit for the Never Say Never promotion, as opposed to airing the spot during the Super Bowl game itself.
Never Say Never is being released by Paramount label Insurge Pictures.
